The result was an extraordinary, micro-targeted, get-out-the-vote effort: Cabbies, domestic workers, unemployed hotel staff and canvassers hired by Black, Hispanic, Asian-American and Pacific Islander groups all fanned out across the state. Donations to Fair Fight soared to $51 million in 2020, compared with $11 million in 2019, according to tax records. Millions flowed to the turnout effort through not only America Votes but also an affiliate of Fair Fight Action, a voting-rights group also founded by Abrams. It was the race that decided control of the Senate, and the only political game in town at the time. Money for Democrats flooded Georgia in 2020, particularly after Joe Biden won and now-senators Warnock and Jon Ossoff made it into January 2021 runoffs. That strategy was honed by Abrams, who is on the ballot next month in a rematch with Republican Governor Brian Kemp, along with Democratic US Senator Raphael Warnock, who is defending his seat against former University of Georgia football star Herschel Walker. To repeat that feat, she said, would take another “multiracial, multiethnic, all-shoulders-to-the-plow strategy.” They don’t have a full picture of what it takes to drag out that kind of historic victory in Georgia.” “But they have zero clue about how it actually happened two years ago. “Donors understand that Georgia is in play, that it’s super-competitive and that their investment could make a difference,” Ufot said. This year, the organization’s funding is down by half from the $40 million it took in two years ago, according to Ufot. The group was formed by Democrat Stacey Abrams in 2014 to get the state’s growing minority population to the polls. “But it just isn’t out there.”ĭonations are flowing generously to top Democratic candidates but not to the coalition of nonprofits that delivered the huge turnout that boosted the party in 2020, said Nse Ufot, executive director of the New Georgia Project. 6, given what’s on the line, we thought it was reasonable to expect new donors,” he said.
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